DRIVE SAFE
FOR
GENERATIONS
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1,000
People injured daily by distracted drivers
28.8%
Percentage of early death from car crashes
26
Deaths per 100K on rural roads
100%
Can Make a Change
With Forest County Potawatomi, the Menominee Indian Tribe of Wisconsin, the Oneida Nation, and the Wisconsin Department of Transportation.
The Road Carries More
than Our Cars.
The choices we make behind the wheel can protect others or put them at risk. Our children, our elders, our community depend on the safe choices we make today.
It Carries Our People.
Families. Friends. Neighbors.
Lives that Matter.
Who Are You Driving For?
Our Elders carry our stories. Our Children carry our future.
Everyone in our community deserves to arrive safely.
Our roads connect us all.
Every decision behind the wheel protects someone you love.
Take the 7 for 7 Challenge and commit to seven simple actions that make our roads safer for everyone.
Seven Seconds.
Seven Commitments.
Before you shift into gear, pause long enough to prepare your car, your route, and yourself. Practice it here—then make it part of every drive.
Your Pre-Drive Pause
1
Adjust Your Seat
2
Check Your Mirror
3
Secure Loose Items
4
Buckle Up
5
Set Your Route
6
Put Your Phone Away
7
Take A Breath
Use only before driving, while parked.
Adjust Your Seat
Get centered and in control.
Check Your Mirror
Know what's around you.
Secure Loose Items
Keep the cabin clear.
Buckle Up
Every person. every trip.
Set Your Route
Decide before moving.
Put Your Phone Away
Out of hand and reach.
Take A Breath
Leave stress and hurry behind.
Seven seconds before you drive can protect generations.
Drive Safe For Generations is a public safety initiative dedicated to reducing distracted driving and promoting safer roadways in Tribal communities across Wisconsin. Through the 7 for 7 Challenge, the campaign encourages drivers to take seven seconds before every trip to make seven simple commitments that help protect themselves, their passengers, and future generations.
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This campaign is made possible through grant funding provided by the Wisconsin Department of Transportation in partnership with the Wisconsin Office of Tribal Affairs. The content of this website was developed by to support traffic safety education and community engagement. The views and information presented are those of the campaign and do not necessarily reflect the official policies or positions of the Wisconsin Department of Transportation or the Wisconsin Office of Tribal Affairs.